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  • Writer's pictureJason Eisner

The Only 3 Ways to Increase Revenue

Total revenue comes from multiplying these 3 sources together.

# of clients x avg transaction x frequency = total revenue

To grow your revenue, your effort only needs to be focused on increasing one or all three of these areas.

How do you increase the # of clients? Increase advertising efforts, look for joint ventures, improve your referral program, eliminate risk and barriers to entry, incentivize sign ups, create urgency.

How do you increase the average transaction? Raise prices, sell add-ons, create bundled products.

All marketing and business development ideas can stem from thinking about these 3 levers.

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